TataCliq is a phygital marketplace under the trusted Tata Group, owning an e-commerce website, brick and mortar stores, and warehouses across India in over 1700+ locations, providing a seamless shopping experience across Indian and international brands in categories like clothes, watches, bags, shoes, jewelry, gadgets, and appliances.
One of the biggest challenges TataCliq had been facing was providing consistent packaging of 16 different products to their stores- selling both online and offline. Along with maintaining quality, they wanted to have a platform to easily maintain and track their inventory, delivery schedule, and also get real-time data on their overall packaging consumption.
With TataCliq‘s strong brand network throughout the country, we have our own set of procurement & logistical challenges that need to be tackled. When Bizongo proposed their unique technological solution, rightly named “ProcurePlus”, it was the perfect solution to our problem statement.The solution helped us create personalized catalogs for our varied product base and helped in digitally managing everything, from Purchase orders to Invoicing. On the Logistics front, Bizongo equally maintained its reputation through timely deliveries, alongwith real-time tracking and transparency in shipment status. Also, one of the biggest advantages of using Bizongo services is they handle and solve a plethora of distribution and coordination related issues, without impacting the merchant’s business.
We are truly glad to have chosen Bizongo.– Gautam DuppalaOrder Fulfilment, Strategy and Planning
However, simply opting to avoid branding was not a long-term sustainable strategy, especially when Indian consumers are going digital. Conversely, hiring an army of procurement managers or investing in expensive ERP softwares was not a feasible option, especially when the company has become Top 10 e-commerce websites in just a two to three years.
So, when they approached Bizongo to handle this branding through packaging dilemma, we had the perfect solution.
And, we documented this journey with them.
In this case study, you will find out how TataCliq struck the perfect chord by making one small change to their procurement strategy. You will find out
- Why TataCliq chose Bizongo’s online platform – Procure Plus for their purchasing needs
- How adopting this platform has helped the company grow 10x
Please read the entire case study below.