Custom product packaging can be a daunting task.
First, you have to pick one aspect of your packaging which you want to customize. For example, is it the box? the tape? shipping label? or should you just add something new? Considering the thousands of options available in the market today, it is also difficult to estimate how much the customized version will cost you in the long run.
Enter Bizongo. We have put together a list of different products that can make your packaging look customized and the approximate cost associated.
– Types of Packaging –
Packaging can be broadly classified into two groups – mailers and boxes, and each of these has numerous variants with a different use.
A Tip- When you are talking about the type of packaging you want with your manufacturing partner, you can use some photos as a reference so that they understand better.
Custom Packaging #1: Boxes
Boxes can be customized depending on your requirements. They can be colorful, can be printed on with different inks, and can even be made from different materials. But boxes are expensive than mailer packaging.
When to use boxes
Boxes are generally used for rigid or fragile objects. These include electronics and electrical products, ceramics, glassware, stationery products, wooden products, food products, cosmetics and more.
For example, if you want to ship a wine glass, you will require custom shipping boxes with a logo and not any other form of packaging. But the boxes need to be of the right size. If they are too small, the item won’t fit, if they are too large the item will toss and turn inside the box. Then again, you cannot always have a unique sized box for each item, so it is better to have boxes that are slightly larger.
Dimensioning of the boxes
For custom packaging, getting the dimensions right is extremely important, especially when you are ordering custom boxes for your products. You need to keep three key things in mind –
- The dimensions of the boxes are directly proportional to how much you spend on the packaging. The smaller the boxes, the lesser the cost. Even a small fraction of an inch could make a larger difference in the cost when you are ordering thousands of boxes.
- Make sure your box is the right dimension before the packaging enters production. There is no way to go back once your custom packaging enters production. You need to work closely with your manufacturing partner during the prepress phase to make sure that the box suits your needs.
- You need to make sure that bundling is possible with the boxes.
For example, if you are shipping coffee mugs and a customer orders them in bulk, then make sure that the boxes are designed in a way that they can be bundled. Or better, you can design separate boxes for shipping multiple products, in a way so that all of them stay secure during the shipping process. The ability to bundle multiple items into a single group can also save on shipping costs.
Managing the extra space in box packaging
Void fills solve the issues with oversized boxes. But having boxes that are way too oversized is not desirable. You will need excess void fill and will need to pay for the extra weight and space of your shipment.
Another method to solve the problem is with custom corrugated inserts. These are very commonly used in retail boxes of mobile phones. The boxes are cut out and folded in such a way so that the phone or the accessories do not move in the box. Moreover, they make the box even more rigid.
Boxes with custom corrugated inserts cost more but saves on shipping and on void fills. Also, they make it easier to pack products.
Custom Packaging #2: Mailer Bags
Mailer bags, also called courier bags are much cheaper than boxes. Mailers bags are either made from Kraft paper, or from polyethylene. These are suitable for shipping non-fragile items. Mailer bags are also mostly tamper-proof. Sometimes boxes are put in mailer bags to prevent tampering.
These custom packaging bags can be customized at low cost and sometimes even at home. Mailer bags made from paper can be printed using regular inkjet printers, thereby reducing the print-customization costs. These bags also can fit products of different sizes. Since these are flexible and foldable bags, having an oversized bag shall not be an issue to accommodate smaller items.
Custom Packaging #3: Custom Labels/Stamps
There are a ton of customization options for your packaging and a bunch of them can be done in-house at a very low cost. Here are a few ideas, starting from the least expensive.
Custom Labels/Stamps #1: Custom Rubber Stamp
Buying a custom rubber stamp of your company logo is the most economical way to customize your box. Within Rs. 300, you can get a rubber stamp of your company logo. If you go a little higher, then starting at around Rs. 400, you get pre-inked stamps. If you are shipping about a hundred to five hundred boxes or mailer bags per week, then the rubber stamp is a pretty economic decision. You can also use the rubber stamp to customize drawstring bags if you are using them to pack your products.
Custom Labels/Stamps #2: Stickers
Custom stickers are a great way to show off your branding. They are waterproof and are graphically richer than stamped images. Stickers are a little more expensive than the rubber stamps. Each printed sticker will set you back by Rs. 3 to Rs 4. You can negotiate with your manufacturing partners for bulk orders.
Custom Packaging #4: Adhesive Tape
Custom Paper Tape
Printed masking tapes are a great way to seal boxes or courier bags. A roll of custom printed masking tape will cost something around Rs. 25 to Rs. 40 based on the width of the tape. Obviously, there is a minimum order quantity from each manufacturer.
Custom Packing Tape
Packing tapes are made from BOPP materials and are water resistant too. They are generally transparent and seals better than paper tape. Packing tape and paper tape has almost similar prices with the latter being slightly cheaper.
Custom Packaging #5: Printed Kraft Mailer
Custom printed Kraft Mailers not only look classy but they also quite inexpensive when it comes to shipping low-cost products close by. Kraft paper bags cost around Rs. 5 to Rs. 10 depending on the size, lamination, print quality, and GSM of the paper. These bags are available in multiple colors and can have rich graphic prints on them.
GSM stands for grams per square meter and is used to measure the thickness of the papers.
Custom Packaging #6: Custom Printed Poly Mailer
Plain white plastic mailers or courier bags with inner bubble wrap linings are quite cheap. They are available at around Rs. 8 per bag. However, with custom printing on them, the cost goes up. Poly mailers are tamper proof, water resistant, and offers more protection than Kraft paper bags.
Custom Packaging #7: Custom Boxes
Boxes and cartons are available over a wide price range. A 6”x 4” x3.5” corrugated box costs about Rs. 5 whereas a 23”x21”x16” box costs about Rs. 230. With custom printing, the price increases. If you are using boxes with a custom corrugated insert, then it will cost even more. However, getting custom printed boxes is a good idea when you are shipping thousands of items each week and stamping or putting stickers, and inserting void fill in generic boxes is taking up too much time.
In these scenarios, even if boxes seem a little expensive, they will save you money in the long run. Also, with bulk orders, the cost goes down. With custom boxes for your product, you can bundle them better, you save on void fill and you also save on shipping. In a custom box, the product you are shipping also gets proper protection from knocks and drops during transit, thereby saving you even more.
[Image Courtesy: ugmonk.com]11