Missing the recent long-holiday extravaganza? We do too!
Back after a long hiatus from work, this month in our Packaging Review segment we decided to re-live some of those warm and snuggly holiday packagings. A little vacation nostalgia never hurts anybody now, does it?
– Theobroma –
Theobroma went all out this festive season. Their packaging was a clear representation of an all-out party scene with vibrant colors and beautiful illustrations.
The Red Box:
Size: 19.5 cm (l) X 10 cm X 4.3 cm
The red box was home to some delicious plum cake with creative icing!
The box was extremely sturdy and made of SBS hard paperboard. Designed in a telescopic style, rectangle box, of GSM (350 to 450 range), it had a PVC transparent window in the center, displaying the attractive delectables inside. The top and bottom of the entire box were metalized in gold successfully adding the premium look to it. In order to add the Christmas aesthetics, the lid was in red while the container was in white with beautiful artwork.
Plum Cake Box:
Size: 10.5 cm X 10 cm X 8 cm
Painted in serene pink and greenish-blue shade, the ½ kg plum cake box was built using SBS hard paperboard. It was a semi-telescopic styled square box of GSM (350 to 450 range). The plum cake inside was tightly wrapped in a transparent film to enhance product protection. The color combination and illustrations on the box was quite vibrant, inviting and festive. Theobroma decided to stick with a matt look giving the box a premium look. Overall the packaging was a big hit amongst the shoppers, giving the multi-colored cute elements flawlessly printed on the boxes.
The paper sticker with the product info was pasted on the container, instead of the lid, in order to preserve the appeal of the packaging
– Starbucks –
The Starbucks disposable cups were expanded PS thermoform cups, available in vibrant red color and in various sizes. They were manufactured using an EPS Cup Making Machine which is available in different specifications and capacity.
The white lid fit perfectly on top of the cup with a small punched hole for on-the-go coffee drinkers. Using the information printed on the lid, we found that the material used for manufacturing was recyclable. It also uses a kraft brown paper sleeve over the cup to seamlessly hold the hot coffee. Unlike the usual white or transparent color, solely for the festive season, Starbucks decided to go bright with red. With a simple and minimalist design, the red cup with white lid, brown sleeve, and green logo, reminds you of snow and Santa Claus and a Christmas tree. All that in just one visual!
We are sure this New Year you would have seen some amazing, customized packaging. We would love to know about it in the comments below!3