For any company, packaging means security; it means branding and if done right, can also mean savings. But there are only a handful of companies who genuinely invest in packaging. But for most, the packaging is assigned less than 5% of the total production cost. With such constraints and endless product possibilities, one can only imagine the predicament of procurement managers.
However, simply opting a cheaper quality or avoiding branding isn’t really a long-term sustainable strategy. Conversely, putting aside a major chunk of your budget towards packaging can backfire as well. So where do you go from here? One of our clients- a hyperlocal delivery giant in India, was wading through the very same dilemma. So, we documented our journey with them.
In this case study, we’ll look at how this Hyperlocal Delivery company struck the perfect balance between operational and purchase costs within their strict timelines. We’ll also examine:
- Why knowledge of packaging products is essential for a profitable business
- How innovation in design can increase operational efficiency by 22%
- What simple ideas can your business adopt
To read the case study, please click on the download button or scroll below.